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An Introduction to Attention The media buying marketplace seeks common measurement to support fairness in dealings, transparency in valuation, and efficiency in process. For the
En un mundo ajetreado y saturado de información, todos estamos expuestos a mucha más publicidad de la que podemos asimilar. De hecho, aunque nos bombardean
Alejandro Ramirez Magaña is CEO of Cinépolis, the Mexican exhibition giant that operates 6,777 screens worldwide across 19 countries including Mexico, Brazil, Argentina, Spain, the
Programmatic Cinema, The Big Screen Revolution Desde el comienzo de las películas, la publicidad ha sido parte de la experiencia de ir al cine y
Cinema is back and a unique driver of attention, delegates at Digital Cinema Media’s 2022 Upfronts heard today. Speaking at the event in the Odeon
When the pandemic struck cinema, advertising was the most affected media channel, down 80% of its 2019 ad revenue. The Drum reported in April that ad spend was
