about us

the big screen revolution

Since 2019 we set out to create a platform for the purchase of advertising space for the definitive video system for world brands, cinema.

Today with transparent reports, absolutely amazing kpis and an algorithm that always prioritizes optimizing investment, we have become the first and only programmatic advertising platform thought and designed for the film industry.

We have a team of dreamers, friends and professionals who permanently push forward with constant and changing desires for perfection.

meet our team

SEBASTIAN ORELLANA

CO-FOUNDER & CEO

Is a UX/UI designer by trade and former digital transformation consultant for most of Argentina’s largest media groups such as Grupo Perfil, Grupo Atlántida and Artear. The platform design is his masterpiece. Lives in Buenos Aires.

LISANDRO CONTICELLO

CO-FOUNDER & COO

Has been the digital advertising & programmatic Director at Grupo Perfil and Vorterix. The combination of passion, platform knowledge and industry vision is the glue that brings togeter the teams. He holds an MBA from San Andrés University. Lives in Buenos Aires.

ANTHONY FROMENTEAU

CO-FOUNDER & CTO

Has over 15 years developing products and managing teams. He is the development powerhouse that has made this project come alive. He’s French but lives in the north of Argentina.

esteban lupin

CRO AT LUMINATIK

Brings over 15 years experiece taking video adtech solutions to market in EMEA, US & LATAM. He’s been a Regional Head and Director at Microsoft, Videoplaza, Tubemogul, LiveRail (Acq. Facebook) and more recently at Meta’s Audience Network. Lives in London.

raul uriarte

VP SALES LUMINATIK

Telecommunication engineer and MBA with 20 years of experience in digital marketing. He had roles in data and programmatic companies such as Centro, Weborama or Smart Adserver where he founded the office in Spain, México, Colombia, Argentina and Italy.

ALEJANDRO MAFFIODO

IT MANAGER LUMINATIK

Software Engineer with over 20 years of experience creating solutions and building technology teams for a wide range of industries at both national and international levels. Enthusiastic about technology, literature, sports, and, of course, the world of cinema.

ricardo izquierdo

latam business DIRECTOR

Ricardo has over than 14 years in the digital advertising industry. Going through large advertising holdings such as Havas, Omnicom and WPP. Managing the leading AdTechs in the market. Leading and building brands from scratch. CoFounder of Barracuda Media Solutions. Lives in Mexico City.

veronica gonzalez

COMMERCIAL DIRECTOR MX

Verónica González con 16 años de experiencia en Planeación de medios, OOH, Branded content y TV Digital OTT&CTV, Data & Programmatic.

matias hapanowicz

innovation director

Developer and Software architect with more than 20 years of experience in IT solutions. Currently Sub Director of Innovation at Cinépolis and ADVISOR at Lumière Platform

janette ayala padilla

financial manager

Janette has more than 5 years of experience in accounting and financial areas, working mainly with countries such as Mexico, India and Brazil, as well as all intercompany processes.

ready to take your brands to the next level?

Get in touch today and receive a DEMO of programmatic cinema for your brand